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To truly align with the spirit of this campaign, we encourage our creators to visit bhgwa.com and explore our homepage. Understanding the brand’s ethos is key to creating content that resonates.
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By now, you’ve likely realized—BHGWA is not just a brand. It’s a movement.
At its core, BHGWA is India’s boldest devotional clothing brand, built with a singular purpose: to reconnect Gen Z and millennials with their Sanatani roots and timeless Sanskriti—regardless of how fast-paced or chaotic their lives may be.
Our mission isn’t just to grow sales. It’s to grow awareness. We want every Sanatani to understand the urgency of reviving Sanatan Sanskriti—and to express that alignment with pride. In a world full of distractions, we believe every Sanatani must own at least one piece of BHGWA clothing as a symbolic expression of their identity and commitment.
Through our Influence for Good initiative, we invite you—our community of creators—to amplify this message. Your style, your voice, your storytelling… all are welcome, as long as the heart of the message remains unchanged: Revive and embrace Sanatan Sanskriti.
We believe the desire to contribute to Sanatan already lives within every Sanatani—it’s just waiting to be awakened. Let your content be that spark.
1. Speak about our Sankalps (Sacred Pledges):
Craft content around any (or all) of our core Sankalps. Add your personality and tone to the message.
Wearing BHGWA during major Hindu festivals:
Remind your audience that they are free to wear anything for 360 days a year—but on 4–5 spiritually significant days, let them wear BHGWA with pride. Highlight festivals like Ram Navami, Janmashtami, Navratri, and Deepawali as perfect moments to embody their roots.
Hoisting the BHGWA-colored flag:
Encourage Sanatanis to display the saffron flag at their homes. Whether on a terrace or a balcony, this simple act can be a powerful visual reminder of unity and pride.
BHGWA Ethnic for Diwali:
Help your audience envision a powerful cultural statement—every Sanatani celebrating Diwali dressed in BHGWA. Imagine the photos, the feeling, the pride. Paint that picture for them.
Encourage content that normalizes incorporating Sanatan symbolism into daily wear.